Balance Archives - The European Business Review Empowering communication globally Tue, 23 Dec 2025 06:17:09 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.1 Rethinking Productivity: The Case for a Four-Day Work Week https://www.europeanbusinessreview.com/rethinking-productivity-the-case-for-a-four-day-work-week/ https://www.europeanbusinessreview.com/rethinking-productivity-the-case-for-a-four-day-work-week/#respond Fri, 26 Jul 2024 10:03:47 +0000 https://www.europeanbusinessreview.com/?p=209774 By Andrew Barnes Entrepreneur Andrew Barnes, founder of 4 Day Week Global, discusses the transformative potential of a four-day work week and contends that focusing on productivity rather than hours […]

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By Andrew Barnes

Entrepreneur Andrew Barnes, founder of 4 Day Week Global, discusses the transformative potential of a four-day work week and contends that focusing on productivity rather than hours worked can yield enhanced business performance and improved work-life balance.

To many business leaders, the perception of a reduced-hours or four-day week is merely another example of society abandoning the concept of working and saving hard in favour of a better work-life balance. Inevitably, it does not sit well with individuals who have been often singularly focused on climbing the corporate tree, at the expense of family and personal needs. It is viewed as yet another exercise to pander to a younger generation looking to work less at the cost of reduced profitability and output.

It is in this context that 4 Day Week Global, the not-for-profit organisation behind the global four-day-week movement, has to operate. The irony is that the criticism is unfair, as the journey which led to the idea of a four-day week began not as an exercise in improving work-life balance, but as a quest to improve productivity.

In late 2017, my interest was piqued by a series of research reports which indicated that true productivity in United Kingdom and Canadian workplaces was in the region of one and a half to two and a half hours a day. This was complemented by a further study which delivered a loftier, but still low, 2.53 hours per day, giving a true (or productive) work week of fourteen and a half hours. Uncannily, this reflected a prediction by John Maynard Keynes in the 1930s that, with the rise of automation, humans would only need to work 15 hours per week.

A significant proportion of working hours are in the form of leisure, non-work communication, and inefficiency, as well as time-wasting, to meet the standard 40 hours expected by employees.

Whilst the current reality for many employees is circa 40 hours of work a week and, through digital connectivity, the increasing intrusion of working hours into private life, I had a hunch that perhaps Keynes was right. His focus was on productive output. Obviously, this was easier to measure and achieve in traditional manufacturing workplaces, rather than in a service industry with an office-based environment typified by a work week packed out with filler: drawn-out meetings, personal calls, social media browsing, and interruptions. In such a context, a significant proportion of working hours are in the form of leisure, non-work communication, and inefficiency, as well as time-wasting, to meet the standard 40 hours expected by employees.

My own business, Perpetual Guardian, is a trust company in New Zealand, which had at the time just over 300 employees. I was grappling with how to improve productivity in the business and how to generate a stronger cohesive culture in the company, which had been created via a series of corporate acquisitions over a comparatively short period of time. Our core business was legal services, which are traditionally billed and accounted for on a time basis. My thesis was that, if we turned our attention to output rather than using time as a surrogate for productivity, we could restructure the workplace and the workday so that the desired output could be achieved in four days, rather than five. Unusually, my approach was then to offer, as an incentive, the additional time off to employees, but without a consequent reduction in salary. The concept of 100:80:100™ was born: 100 per cent five-day pay, 80 per cent time, with 100 per cent five-day productivity.

 

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In contrast to many carefully researched and evaluated experiments, I really had no evidence other than instinct to back up my launch of the four-day week trial at Perpetual Guardian in 2018, but I had the luck or foresight to commission qualitative and quantitative research by two local universities to assess the impact of the trial on the business and its employees. The results were extraordinary.

Staff engagement scores rose between 30 and 40 per cent, to the highest level the researchers had ever seen in New Zealand. Employees reported that their teams had grown and strengthened throughout the trial, again to levels higher than comparative national data. As expected, work-life balance improved markedly, with staff having more time to rest and reconnect, to participate in family life, and to accomplish tasks in their personal lives.

What was not expected was that staff reported that they were better able to complete their work in four days rather than five, and that company revenue and profitability increased, the latter by 12.5 per cent. Sick days actually halved. Also unexpected was the media firestorm which accompanied the announcement of the trial, its results, and the subsequent announcement of the policy being made permanent in November 2018. At each stage, the media articles numbered over 10,000, from over 100 countries, and with a global audience of over five and a half billion.

What was not expected was that staff reported that they were better able to complete their work in four days rather than five.

It became increasingly clear that the key issue for most employees is the need (and desire) to have more time to devote to family responsibilities or personal matters. It was also clear, at least to us, that when employees had more free time, work time was not disrupted by attempts to handle these responsibilities during working hours. Creating an environment with a focus on output paid both business and personal dividends.

So many business leaders (and employees!) made contact with us asking about the trial that I was prompted to write a book, The 4 Day Week, and also to create a not-for-profit organisation, 4 Day Week Global, which works alongside governments, governmental bodies, companies, and organisations, either individually or through a country or regional group pilot. These pilot programmes last for six months, and we assist participants with developing their own 4-day / reduced-hours work week (not all companies can close for a day, so the model changes from company to company), and each trial is monitored by independent academic research co-ordinated by our research partners at Boston College in Massachusetts and Cambridge and Oxford Universities. Each of our country pilots also involves a local research partner. We also work alongside larger organisations wanting to introduce a four-day-week policy, but for whom a bespoke programme is necessary or desired, rather than the group programmes, which are mainly targeted at smaller to medium-sized entities.

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To date, we have run nine pilots involving 350 companies and 9,000 employees across 25 countries, with a further 11 pilots underway or announced across diverse countries, including India, Brazil, Saudi Arabia, and France. This is not an issue only relevant to Western developed economies, but resonates worldwide. Interestingly, the research results from our South African pilot, the first in a developing economy, demonstrated similar outcomes and benefits to those from developed economies such as the UK, USA, EU, and Australia.

Participants are from all sectors – health, manufacturing, logistics, public services, retail, and education – and are factory- as well as office-based. I mention this simply because critics of the four-day week inevitably assume that the four-day week is not applicable to all businesses and sectors. To be clear, we are advocating reduced-hours working with no pay reduction, and this can come in different forms: closing for a day (usually only applicable to small businesses), staff taking different or rotating days off to maintain five- or seven-day operations, half days or five-day, compressed-hour weeks (the latter especially beneficial for working parents). My own company uses all of these, as we have retail branches across New Zealand and we cannot close during the conventional working week.

Research indicates that employees value the time off at a far higher price than business is prepared to pay for it. It is this incentive which drives the effectiveness of a four-day week. After the US trial, 15 per cent of employees said that their employer couldn’t pay them enough to induce them to go back to a five-day week, and a further 15 per cent would have required a 75 per cent pay increase.

The data from our trials is almost boringly consistent now. Almost without exception, 95 per cent of employees and 90 per cent of participating companies want to keep a four-day week on the conclusion of the trial. From an employee perspective, the benefits are reduced stress, better sleep patterns, more family or personal time, and an enhanced ability to focus.

From a business perspective, they see enhanced business performance. The US and UK trials saw revenue increase by over 33 per cent, a reduction in sick days by 60 per cent, and improved recruitment and staff retention dynamics, as well as higher levels of engagement. Their employees reported being healthier and happier. Research by Oxford University on the relationship between staff happiness and the share price performance of companies on the S&P 500 shows that there is an apparent direct correlation between happier staff and share price performance. Who would have thought that healthier, happier staff would perform better?

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As the benefits appear to be significant and demonstrable, it is of considerable interest that business and governmental leaders continue to rail against the concept. After all, if the reduction in sick days demonstrated in the pilot programmes were reflected across the wider business community, the economic impact would be considerable. The UK alone loses 19 million days annually to sickness, with an adverse impact to GDP of £45 billion. There is also research, notably out of Henley Business School and others, which demonstrates the potential for significant environmental, infrastructure, and societal benefits with, if the evidence from our pilots and other experiments is to be believed, no adverse impact on output or profitability.

Why is it that, when we experiment and disrupt almost every aspect of our lives, we are not prepared to question the traditional five-day week?

Why is it deemed so threatening to at least question whether traditional methods of working are applicable or even relevant to the working environment and society in the 21st century? Why is it that, when we experiment and disrupt almost every aspect of our lives, we are not prepared to question the traditional five-day, 40-hour work week? The introduction of the five-day week was partially prompted to create new opportunities and certainly can be credited with the expansion of leisure and tourism markets in recent years.

There is no reason to believe that this would not address current issues facing society, such as gender pay equality, child care, the burgeoning cost of healthcare and care of the aged, as well as facilitating entrepreneurship, upskilling in the face of AI, or even – God forbid – time to train a citizen army, an issue now apparently faced by several European countries.

The four-day week is, at heart, a method of engaging employees to reimagine an enterprise. It is about removing blockages to productivity which are often not identified by traditional process-improvement strategies. It is about rethinking workplace design, about environmental changes to minimise interruptions by phones, emails, or social media, and to eliminate unproductive activity such as overlong or unstructured meetings. The key to a successful implementation is often not to overthink it as a leader, but to empower your employees with the not-inconsiderable incentive of the ultimate prize of reduced hours on full pay.

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Spoiler alert. There is somewhere in the world a company or organisation in your sector and your business successfully applying and getting the benefits of a four-day week and they are attracting and retaining the best employees. The biggest risk to an organisation going forward may well not be introducing a four-day week, but dealing with the implications if their biggest competitor does it first.

About the Author

Andrew

Entrepreneur Andrew Barnes implemented the four-day work week in his business, Perpetual Guardian, in 2018. Following the massive success of the initiative, he founded 4 Day Week Global alongside Charlotte Lockhart to help companies and governments around the world make the shift to a shorter work week.

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The Quality of Working Life: Managers’ Wellbeing, Motivation and Productivity https://www.europeanbusinessreview.com/the-quality-of-working-life-managers-wellbeing-motivation-and-productivity/ https://www.europeanbusinessreview.com/the-quality-of-working-life-managers-wellbeing-motivation-and-productivity/#respond Sun, 08 Sep 2013 15:36:12 +0000 http://testebr.europeanbusinessreview.com/?p=1288 By Les Worrall & Cary Cooper The recent economic crisis has created waves of turbulence that have rocked and even sunk many UK organisations. This article looks at the effects […]

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By Les Worrall & Cary Cooper

The recent economic crisis has created waves of turbulence that have rocked and even sunk many UK organisations. This article looks at the effects of this turbulence on both organisations and, more specifically, on the managers who work within them. Les Worrall and Cary Cooper reveal that cost reduction-driven organisational change has ripped through businesses and that the impact of this change has worsened the quality of working life of many managers. More importantly, the authors identify that the gap between the perceptions of those at the top of organisations has widened from those at lower levels, providing an analysis that raises major concerns about how well UK organisations are being managed.

 

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Introduction

Since 2007, the UK economy has suffered the deepest, most protracted recession and period of no/low growth since the 1930s. In his 2007 budget statement the then Chancellor of the Exchequer, Gordon Brown, commented ‘And we will never return to the old boom and bust’ – never has a politician got it so wrong. Within a year, the UK’s biggest boom became its biggest bust. As the credit crunch was superseded by the euro crisis, the UK economy has suffered a period of protracted turmoil. But, how has this turmoil affected organisations? And, more important, how has it affected mana-gers’ wellbeing?

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Since 1997, we have been conducting research to assess how well the managerial assets of the UK are being managed and how the quality of managers’ working lives is changing. Luckily, we ran a survey in 2007 – just before the credit crunch. We decided to run another survey in 2012 to measure how the quality of managers’ working lives had changed over the intervening, tumultuous years. Consequently, we have been able to explore how successive waves of turbulence have impacted upon a wide range of measures such as the hours managers work, on managers’ physical and psychological health and on measures such as job satisfaction, employee engagement and sense of job security. While we were not surprised by our findings, we were disturbed by them and particularly by the scale, pace and impact of the changes we unearthed.

Managers affected by radical organisational change increased markedly from 2007 as organisations sought to reduce costs by intensifying their use of managerial labour and by creating an environment in which managers felt it necessary to work harder, faster and longer.

Cost Reduction and Sweating Managerial Assets – The Prime Driver of Change

The percentage of managers affected by radical organisational change increased markedly from 2007 as organisations sought to reduce costs by reducing headcount, by intensifying their use of managerial labour and by creating an environment in which managers felt it necessary to work harder, faster and longer. In 2012, over 82 per cent of managers cited cost reduction as the prime driver of change compared to 60 per cent in 2007. As a result of the pace, scale and intensity of change – and also because managers had often experienced overlapping waves of change – managers’ views of the effect of organisational change were overwhelmingly negative: 68 per cent reported a lower sense of job security; 70 per cent reported reduced morale; 64 per cent reported reduced motivation; and, 53 per cent claimed that organisational change had reduced their sense of wellbeing at work. All these measures had deteriorated from 2007.

Our data allowed us to assess change for different levels of management and we soon became concerned about the disparity in perceptions between those at the apex of the organisational pyramid and those at its base. Far more important, we found that this gap had widened on many of our measures. For example, while 37 per cent of directors felt that change had decreased morale, this increased to 82 per cent for junior managers. The equivalent figures for 2007 were 34 per cent for directors and 63 per cent for junior managers. While the score for directors had deteriorated slightly, the deterioration for junior managers was far more marked. In all the surveys we have conducted since 1997, we have found a disparity between the views of directors and all other managers. In 2012, we were disconcerted to find that the difference between directors and all other grades of manager had widened almost all our measures. The perceptions gap between those at the apex of the organisational pyramid and those at its base had widened noticeably and we are concerned that the impact of change has not been experienced more evenly across organisations.

Organisational change is usually ‘sold’ to employees using the rhetoric of increased flexibility, employee participation and productivity. Our research reveals that only a minority of employees was convinced that change had had these effects.

The Dubious Rhetoric of Organisational Change

Organisational change is usually ‘sold’ to employees using the rhetoric of increased flexibility, employee participation and productivity. Our research reveals that only a minority of employees was convinced that change had had these effects. It did reveal that directors were far more likely to have convinced themselves that organisational change had delivered positive outcomes. For example, directors were more than twice as likely as junior managers to think that change had led to increased productivity, faster decision making, increased employee engagement and increased flexibility. Junior managers were more than twice as likely as directors to think that change had caused the organisation to lose key skills and experience. All these gap measures had widened since 2007. It is abundantly clear that the effect of organisational change had, as in all our previous studies, not been seen positively – except by directors. Organisational change – especially if you were a junior manager – was felt to have had negative effects on your morale, loyalty, motivation and psychological wellbeing. Consequently, we believe that directors had become even more distant from the day-to-day reality of the organisations that they were attempting to lead.

 

Working Harder, Faster and Longer
In 2012, managers overwhelmingly felt that organisational change had increased the pressure on them to work harder, (78 per cent), increased the volume of work they had to do (76 per cent), increase the pace of work (66 per cent) and increased the pressure on them to work longer hours (61 per cent). Interestingly, junior managers were more than twice as likely as directors to feel that they now had less control over how they did their jobs. The main effect of organisational change had been to force workers – many of whom now felt less secure in their jobs – to intensify and extensify their work effort. The prime effect of cost reduction-driven organisational change had been to increase the pressure to work harder, faster and longer with the erosion of managers’ control over how they do their jobs. The rhetoric of employee engagement and empowerment and the reality of managers’ working lives seem to be two completely different things.

Work-life balance has effects both inside and outside the workplace. Inside the workplace working too many hours is a driver of stress and physical and psychological ill-health. Outside the workplace it has a profound impact on individuals and their families. These effects are significantly enhanced if managers feel that they have no control over the hours they work. By 2012, there was a marked increase in the percentage of managers who worked two hours or more per day over their contract hours. In 2007, 38 per cent of managers worked two hours or more per day over contract but by 2012 this had increased to 46 per cent. Worryingly, over 50 per cent of managers said that working long hours had a negative effect on their stress levels and on their psychological and physical health. For some groups of managers, the effects were more extreme. For managers who worked three hours or more per day over contract and were only doing so because of the pressure of work, 78 per cent felt that the hours they worked had had a negative impact on their stress levels, 76 per cent felt that it had had a negative effect on their physical health and 70 per cent felt it had had a negative effect on their psychological health. Given these adverse health and wellbeing effects, it is disturbing that the percentage of managers who now feel they have to work very long hours over contract has increased since 2007.

 

The Evolving Picture of Managers’ Health: Changes from 2007 to 2012

An important element of our research is monitoring change in managers’ physical and psychological health. In both surveys, we obtained managers’ views about their physical and psychological health using two sets of questions. The first set asked managers about their experience of common physical manifestations of ill-health. The second set referred more to aspects of psychological wellbeing – some of which were crucially important as they affected managers’ behaviour at work and, in particular, their ability to do their jobs effectively (for example, managers were asked if they had suffered from feeling unable to cope, anxiety and from having difficulty in concentrating).

The percentage of managers who had suffered from the symptoms of stress and depression varied sharply in the organisational hierarchy. Directors were the least likely to report stress and depression while junior managers were the most likely to report stress and depression.

While the incidence of ill-health in 2012 is important, what is more important is how the incidence of ill-health has changed over time. Managers reported worse scores on twelve of the thirteen measures of physical ill-health we examined. The percentage of managers that experienced symptoms of stress showed the greatest increase – from 35 per cent to 42 per cent. We regard a seven percentage point increase in our stress measure as an issue of some concern. The percentage of managers experiencing symptoms of depression increased from 15 per cent to 18 per cent. The percentage of managers who had suffered from the symptoms of stress and depression varied sharply in the organisational hierarchy. Directors were the least likely to report stress (32 per cent) and depression (13 per cent) while junior managers were the most likely to report stress (49 per cent) and depression (28 per cent).

Fifteen of our seventeen measures of psychological ill-health worsened. Of particular concern was the decline in the measures that directly affected managers’ ability to do their jobs effectively such as constant tiredness, difficulty in making decisions and having difficulty in concentrating. For example, the percentage of managers that had difficulty concentrating increased from 37 per cent to 45 per cent with constant tiredness and insomnia/sleep loss remaining persistently high and deteriorating from their 2007 levels.

An analysis of absence and ill-health revealed an important finding: while the proportion of managers experiencing symptoms had increased, their absence levels and their willingness to take time off work when ill had decreased. Our concern here is that ‘presenteeism’ and the tendency to ‘soldier on’ even when unwell had become more prevalent indicating managers’ concerns that taking time off may undermine their future job security at a time when their sense of job insecurity had increased. Managers also reported that their organisations had become less tolerant of absence and that attitudes to those taking absence had hardened.

An analysis of absence and ill-health revealed an important finding: while the proportion of managers experiencing symptoms had increased, their absence levels and their willingness to take time off work when ill had decreased.

Directors were least likely to report having experienced symptoms of ill-health on all of our measures and junior managers were the least likely. On most measures, the differences between directors and junior managers were wide and had widened: for example, while 18 per cent of directors had had feelings of being unable to cope, this increased to 42 per cent of junior managers; and the percentage of junior managers reporting sleep loss/insomnia increased from 57 per cent to 70 per cent.

 

The Managerial Implications of our Findings

We are not against organisation change: organisations cannot be preserved in aspic or they will ossify, become less competitive and, ultimately, die. What we are against is poorly managed organisational change and it is disconcerting to note that our respondents’ views of how well change was being managed by top management had deteriorated. In 2007, 45 per cent thought that top management in their organisation was managing change well but this declined to 30 per cent in 2012. What we ask is that, when planning change, top management think more deeply about the effects of change on employees’ wellbeing and on the volume and pace of work that those affected by change will have to cope with. It is clear that too many directors have too little understanding of the wider organisational costs and consequences of cost reduction, of redundancy, of delayering, of work intensification and of the erosion of terms and conditions.

It is clear that too many directors have too little understanding of the wider organisational costs and consequences of cost reduction, of redundancy, of delayering, of work intensification and of the erosion of terms and conditions.

A comparison of 2007 and 2012 reveals that many organisations have taken a step backward on measures that are generally seen as desirable and indicative of good management practice: respondents felt less fairly treated; levels of mutual trust declined; managers’ sense of empowerment declined; and, top managers were seen as less committed to promoting wellbeing and less favourably as effective managers of change. It is not surprising that job satisfaction declined.

The impact of the post 2007 recession on the UK economy has been profound and it has sent shock waves through many organisations. While we accept that responding to these shocks has been difficult for many top managers, we feel that they need to become far more adept at managing change if their organisations are to grow and prosper in the future. While cost reduction might be needed, it always has huge costs of its own and, in making their restructuring decisions, top managers need to factor in the costs of lost productivity through employee ill-health, workforce alienation and losing the key skills that their organisations will need if they are to grow in the future. Top managers should be less self-deluding about what they can realistically achieve without causing long term, irreparable damage to their organisations, and they should certainly do all they can to avoid serial waves of continuous change that only serve to disorientate and demotivate the workforce and ultimately undermine the cultural fabric of the organisation.

Our research is conducted in partnership with the Chartered Management Institute. The 2007 and 2012 surveys were both sponsored by Simplyhealth.

About the Authors
Professor Les Worrall FCMI, is Professor of Strategic Analysis in the Faculty of Business, Environment and Society at Coventry University. He is a Fellow of the Chartered Management Institute. His research interests include organisational analysis and changing patterns of work. He has conducted consultancy and applied management research for several blue chip companies.

Professor Cary Cooper CBE CCMI is Distinguished Professor of Organisational Psychology and Health at Lancaster University Management School. He is the author/editor of over 120 books on occupational stress, women at work and industrial and organisational psychology, has written over 400 scholarly articles for academic journals, and is a frequent contributor to national newspapers, TV and radio.

References
• Worrall, L. and Cooper C.L. (2007) The quality of working life 2007: Managers’ health, motivation and productivity. The CMI/Simplyhealth Quality of Working Life Survey. London: CMI
• Worrall, L. and Cooper C. L. (2012) The quality of working life 2012: Managers’ wellbeing, motivation and productivity. The CMI/Simplyhealth Quality of Working Life Survey. London: CMI

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