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Mapping the Future of Business with Jacques Bughin

This category is Mapping the Future of Business with Jacques Bughin, exploring emerging trends, digital transformation, and strategic insights. It features expert analysis on how businesses can navigate innovation, technology, and market shifts to achieve sustainable success.

Startup company with AI unicorn

Valuation of AI Unicorns: Is it a Ponzi Scheme or rather, a Genuine Growth...

By Jacques Bughin AI unicorn valuations have sparked debate over whether they reflect unsustainable speculation or credible growth opportunities. Jacques Bughin examines this phenomenon using...
Semiconductor

Everybody Loves … Nvidia

By Dr. Jacques Bughin Semiconductors are positioned at the forefront of innovation and digital transformation. With companies like Nvidia leading the charge and the semiconductor...
Chatbot conversation Ai Artificial Intelligence technology online customer service.Digital chatbot, robot application, OpenAI generate.

The Generative AI Gold Rush Revisited

By Jacques Bughin The generative AI landscape has rapidly evolved, turning emerging concepts into proven drivers of business value. Jacques Bughin revisits ten key AI...
Influencer's Edge_Jacques Bughin

Sorting Out the AI Gold Rush? Ten Opportunities in the Generative AI Value Chain

By Jacques Bughin and Duco Sickinghe As the AI boom continues to accelerate, investors are keenly eyeing the generative AI sector for potential breakthroughs. Jacques...
Bitcoin

Bitcoin is 15: Towards Adulthood or Speculative Bubble?

By Jacques Bughin Globally, more than 15,000 businesses accept Bitcoin. To date, high flyers such as Microsoft, AT&T, Starbucks, Gucci, and Shopify accept Bitcoin in...
AI Large Language Model concept. Businessman holding a smartphone with LLM icons on virtual screen

The Road Ahead for Large Language Models is Brighter than Claimed

By Jacques Bughin 1. LLM is dead, long live LLMs Large Language Models (LLMs) have been the talk of the town for the past two years,...
trustworthy AI

Hacking Trustworthy AI

By Jacques Bughin In the aftermath of the initial AI tidal wave that has rolled across business and industry, there are signs that the emphasis...
Searching on google and gemini

Google or Gemini? A Framework for Navigating Agentic AI Confusion

By Jacques Bughin  Agentic AI is transforming the digital economy, replacing traditional search with intelligent execution. In this article, Dr. J Bughin presents a five-step framework...

Does Generative AI Generate Jobs?

By Jacques Bughin The evolution of AI and its quick adoption by organisations has predisposed many workers to the fear of losing their jobs to...
The Next Wave of AI: from Generation to Agency

The Next Wave of AI: from Generation to Agency

By Jacques Bughin If you're quietly patting yourself on the back for finally getting a grip on AI and its impact on your organization, here's...
AI robot working on computer. Agentic AI concept

Guiding Agentic AI

By Jacques Bughin and Philipp Remy Agentic AI is a new class of AI systems that combine goal-driven autonomy and represents the third wave of...

Beyond Bitcoins: The Future of Real Assets Tokenisation

By Jacques Bughin The recent past has been turbulent for digital assets, including many Web 3.0 bankruptcies, a variety of scams and attacks, and new...
AI

Strategising GenAI: Open Source or Proprietary LLMs?

By Jacques Bughin Generative AI and large language models (LLMs) are in the process of defining a future where the battlegrounds of business innovation and...

How Productive Is Generative AI Really?

By Jacques Bughin Generative artificial intelligence is invading the corporate suite and boardroom, surrounding the pros and cons of its use in the enterprise. The...
pet

“Net better Off?” Why companies should scale new, tech-based flexible work practices

By Jacques Bughin, Sybille Berjoan and Yuhui Xiong By 2022, Shopify, a well-known global next-generation e-commerce platform had secured a perennial flexible work arrangement scheme...

Resilience Is More than Being Able to Rebound: It Should Be Used As a...

By Jacques Bughin While they may not be able to prevent pending economic crises such as those resulting from the COVID-19 pandemic, businesses can use...
China's AI strategy

Ten Things Every Manager Must Understand About China’s AI Strategy

By Jacques Bughin China’s AI strategy reshapes competition far beyond foundation models and chatbots. As Jacques Bughin explains, managers must look at scale, integration and...
EU AI Act

The EU AI Act: Trustworthy or Reckless AI?

By Jacques Bughin Alongside the lightning-paced advancements in AI, a number of ethical quandaries have emerged, evidenced for example by deep fakes and incidences of...
Looking beyond chat gpt

Looking beyond ChatGPT: Why AI Reinforcement Learning is Set for Prime Time

By Jacques Bughin Companies must master AI—and all techniques, whether it is (un)supervised learning or reinforcement learning as is set to revolutionise predictive powers and...
Business Resilience

Breaking Down Business Resilience, Post-Pandemic: The Data Reveal Surprises—and a Blueprint for Moving Forward.

By Jacques Bughin and Francis Hintermann The global pandemic, in addition to generating massive harm to people’s health and communities, split the business world in...
Superstar firms having a meeting in office for finance

Managing in the Age of Superstar firms

By Jacques Bughin Superstar firms are reshaping global markets through scale, innovation, and strategic agility. Jacques Bughin examines how these companies achieve and sustain dominance,...
AI

Crisis? What crisis? Why European Companies Should Double Down on AI Now

By Jacques Bughin, Francis Hintermann and Philippe Roussière Whether it's a global pandemic, a major geopolitical conflict nearby, or now a rise in inflation that...
Sustainability

Why Fixing the Planet is also about Seizing Business Opportunities

By Jean-Marc Ollagnier, Sybille Berjoan, Dr Jacques Bughin and Yuhui Xiong Companies’ efforts to become more sustainable can often be driven by regulation or government...
chat gpt hollywood

ChatGPT Goes (not yet) to Hollywood

By Jacques Bughin Will ChatGPT solve all of your organisation´s problems? Here are points to consider before you implement the seemingly magical AI tool. Since its...
AI Liberates the Transition to a Skill-Based Organisation

How AI Liberates the Transition to a Skill-Based Organisation

By Jacques Bughin and Jeroen Van Hautte What do companies as diverse as Booking.com, Accenture, Revolut, GSK, Walmart, or Unilever have in common? Answer: they have...
AI agent and generative artificial intelligence concept. Businessman using AI agents on screen, including chatbots, AI assistants, and data analytics tools on a laptop. LLM, Ai agentic workflows.

The Real AI Battle: OS is the New Prize

By Jacques Bughin The third wave of AI is shifting focus from generative outputs to agentic orchestration. This article explains how the real competitive edge...
global trends

The Imperative of the Vigilant Corporation

By Jacques Bughin After COVID-19, now comes the appalling Ukrainian-Russian war, and the threat of stagflation. But if turbulent times rule –doesn't it pay to...
Business Self-Cannibalize During Digital Transformation

How Should a Business Self-Cannibalize During Digital Transformation?

By Jacques Bughin and Nicolas van Zeebroeck Engaging in digital transformation is a dilemma. Either the transformation is aggressive enough to scale,- but brings the...
Powerful Quantum AI component on PCB motherboard with data transfers.

What Is Your Quantum (AI) Strategy? 

By Jacques Bughin Introduction Our history is full of big, bold investments united by their ability to mobilize resources and inspire progress and dominance, - from...
young-man-working-with-laptop-headphones-ai-communication-ho (1)

The Key Success Factors of a Powerful AI Factory 

By Jacques Bughin More and more companies are leveraging data and deep machine learning algorithms, leading to the emergence of the "AI factory" model. As...
Intelligent Enterprise

The Rise of the Intelligent Enterprise

By Jacques Bughin, Philippe Roussière, and Praveen Tanguturi As more traditional companies are investing in AI, we explore best practices used by leaders to transform...

2024: What is the Near Future of Generative AI?

By Jacques Bughin Generative AI has already made a big splash, but just how wet we're all going to get in the future is still...
Decacorn

Inside the Journey of a Decacorn

By Jacques Bughin Start-ups – and their unicorn, and now decacorn, darlings – are critical both for value creation as well as for economic growth...
Robot programmer that uses artificial intelligence in data processing programming and coding digital technology with a large database Software development

How Vibe and Agentic Coding Signal the Next (not only Software) Revolution

By Jacques Bughin The rapid rise of large language models and generative AI is redefining how software is built and scaled. Jacques Bughin explores how...
SaaS on Agentic AI transformation

Reclaiming SaaS Value in the Agentic AI Era

By Jacques Bughin  As agentic AI takes over task execution, the foundations of traditional SaaS begin to crumble. Interfaces lose value, orchestration gains power, and...
China

Will China lead the twin transformation post-covid?

By Jacques Bughin and Sybille Berjoan The Covid-19 pandemic has led many corporations to retrench in the short term—but the saying goes that no matter...
gold

Sorting Out the AI Gold Rush? Ten Opportunities in the Generative AI Value Chain

By Jacques Bughin and Duco Sickinghe As the AI boom continues to accelerate, investors are keenly eyeing the generative AI sector for potential breakthroughs. Jacques...