How to Use the Value Proposition Canvas to Attract More Customers
If your product solves real problems but still struggles to attract the right audience, the Value Proposition Canvas can sharpen your focus. It helps...
Top 10 Must-Read Workplace Articles for 2025: Leadership, Psychological Safety, Burnout, and Culture
As organizations confront rising burnout, shifting expectations, and growing demands for inclusion and psychological safety, the workplace has become one of the most critical...
Q4 Earnings Disrupts Stock Markets: See the Winners and Losers
By Emil Bjerg, journalist and editor
This week, a lot of companies have released their Q4 earnings, rattling the stock markets. Here, we cover who’s...
The Difference Between Strategy and Tactics in Business
You want your business to succeed, but are you clear on the difference between strategy and tactics? Many people mix them up. Strategy is...
What is Market Share and Why is Everyone Competing for It?
When you hear companies talk about growth or competition, they are often referring to market share. It shows how much of an industry’s sales...
Franchising Explained: Unlocking Growth Opportunities and Navigating Risks
Franchising is a business model that allows companies to expand quickly by allowing independent entrepreneurs, known as franchisees, to operate their own branches under...
Trump’s War on USA Universities Evokes the Old Ideology: A Threat to Diversity and...
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
The Trump administration is restoring visas for hundreds of foreign students who had...
GPT for SMEs: Mapping Impact and Ways to Benefit From Generative AI
By Emil Bjerg, journalist end editor of The European Business Review
Leveraging AI effectively might soon become a deciding factor in determining which small and...
AI and Education: Promises and Pitfalls of Artificial Intelligence in Higher Education
By Emil Bjerg, journalist and editor
Artificial intelligence is making its way into higher education, from how students learn and get help to how universities...
Growth Hacking Explained with Proven Tactics for Fast Startup Success
This article explores the concept of growth hacking as a fast-paced and resource-efficient strategy for startup success. It details how companies can leverage product...
Google’s I/O: News and Updates
By Emil Bjerg, journalist and editor
Just 24 hours after OpenAI’s spring update, Google held its annual developer conference, I/O, in Mountain View, California. The...
Sustainable Motivation Under Pressure: What Leaders Can Learn from Alex Honnold’s Taipei 101 Climb
Pressure today is louder than ever. Markets move faster than people can process, performance is tracked in real time, and expectations keep rising even...
Why Thought Leadership Beats Paid Ads in B2B Marketing
Why credibility—not impressions—is becoming the real currency of influence
For years, B2B marketing has followed a familiar formula: more impressions, sharper targeting, faster optimisation. The...
Geopolitical and Economic Turmoil Impact on the Stock Market
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
What Traders and Investors Can Do to Protect Themselves from Trade Wars’ Risks?
On...
US Policy on the AI Chips Industry: The Case of NVIDIA and HUAWEI in...
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
The Donald Trump administration stated that "using Huawei Ascend chips anywhere in the...
2023 in Review
By Emil Bjerg, journalist and editor
With 2023 coming to an end, we review the most impactful events in a year that’ll be remembered particularly...
Are AI Companions the Next Broad Application of Artificial Intelligence?
By Emil Bjerg, journalist and editor
From help with coding and finances to emotional support and personalized recommendations, are we all getting personal AI assistants...
Donald Trump Threatens BBC Lawsuit Over January 6 Documentary Controversy
A media storm has reached international attention as Donald Trump threatens to sue the BBC for one billion dollars over its documentary on his...
Is Tech a Trojan Horse of Capitalism? Big Tech, AI and Digital Neo-feudalism versus...
By Marcelina Horrillo Husillos
Big Tech corporations such as Google and Meta have essentially colonized the world, by starting to supposedly offering “free” services (which...
Innovation in the Age of AI: Top 10 Must-Read Insights for Leaders Navigating Change
In an era shaped by artificial intelligence, rapid technological acceleration, and shifting customer expectations, innovation has become less about isolated breakthroughs and more about...
What is Churn Rate and How to Reduce It to Improve Retention
Customers leave silently, but the impact echoes loudly across your revenue. Tackling churn rate means knowing why people walk away and fixing it fast....
Understanding Inflation Without the Jargon
You hear about inflation all the time. It’s in the news, it affects your wallet, and it can even change your life plans. But...
Top 5 Must-Read TEBR Articles on Marketing for 2025
As 2025 draws to a close, it is the perfect time to pause and reflect on the marketing insights that have shaped the year....
ROI: The Ultimate Yardstick for Your Business Decisions
Return on Investment (ROI) is one of the most critical metrics in business, serving as a universal benchmark for evaluating the profitability of investments....
Why Reach Without Credibility is a Dead End in B2B Marketing
In modern marketing, reach has become the safest metric to optimize. It is easy to track, easy to report, and reassuring to see in...
Endless Bureaucracy, Rise of the Far- Right, Unclear Role in International Conflicts, Loss of...
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
As European Union’s founding architect Jean Monnet predicted: ‘Europe will be forged in...
Artificial Intelligence and Intellectual Property: Who Has the Right to Machine-Generated Art?
By Emil Bjerg, journalist and editor
A series of prominent authors and creators have sued OpenAI for using copyrighted material to train their AI. In...
What Is “Buy-In” and Why is it so Important in Business Decisions?
Whether you're managing a team, proposing a new strategy, or leading a company through change, one thing is clear: success depends on more than...
Rethinking MBA: The Impact of AI on the Future of Professionals
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
UNESCO notes that the application of AI in education can accelerate progress toward...
The Future of European Management Education: In a Time of Geopolitical Tension, Global Realignment,...
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
During his first term as U.S. President, Trump famously rolled back numerous environmental...
What is a Startup vs. a Small Business?
Startups and small businesses both begin with big dreams, but their journeys are quite different. While one chases fast growth and disruption, the other...
TARIFFS GUERRILLA: An Attempt to Tackle US Inflation Amid Growing World Trade Tensions
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
US President Donald Trump has announced a 25% tariff on all steel and...
Bitcoin Breaks Record After Record Following the US Election
By Emil Bjerg, journalist and editor
After a week of explosive crypto-growth following the US election, Bitcoin broke record after record. Will crypto continue its...
How to Calculate Market Share?
Market share offers a key indicator of a company's competitive position within its industry, essentially showing the portion of the total market that a...
How to Calculate Customer Acquisition Cost and Lower It Effectively
Customer Acquisition Cost plays a crucial role in how businesses measure marketing efficiency and drive growth. This article explains how to calculate CAC accurately,...
Mario Draghi: This is How Europe Can Compete with US and China
By Emil Bjerg, journalist and editor
"We have reached the point where, without action, we will have to either compromise our welfare, our environment or...
Decoding Corporate Governance: Who Really Runs a Company?
Think you know who is in charge of a company? You might be surprised. This article takes you behind the boardroom doors and into...
Customer Lifetime Value Explained with Formula and Real Examples
Knowing how much revenue a customer brings over time can completely reshape how a business invests, markets, and grows. This article explains Customer Lifetime...
AI and Cybersecurity: A New Battlefield
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
The Quest of Governments, Institutions, and Businesses for Regulation
AI has become a powerful...
A Portrait of Nvidia: A Company Facing Challenges During Explosive Growth
By Emil Bjerg, journalist and editor
Nvidia's growth has skyrocketed in the current AI boom, but the company also finds itself in the middle of...
After Tariffs on Canada, Mexico, and China, Trump Looks Toward the EU
By Emil Bjerg, journalist and editor
President Donald Trump continues to dramatically reshape the American and global political landscape. Saturday evening, the American president imposed...
The “Great Breakup”: Females Quit Their Jobs at the Highest Rate Ever
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
Women are breaking up with companies at a highest rate than men, and...
Are European Stocks and Economies Making a Comeback?
By Emil Bjerg, journalist and editor
After a rocky start to August, the European Stoxx 600 Index looks more promising than it has for a...
The Future of MBAs: From the Switch of Employer’s Perception to AI Redefinition and...
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
The MBA, also known as a Master of Business Administration, has been the business degree...
Gemini 1.0: Is Google catching up with OpenAI?
By Emil Bjerg, journalist and editor of The European Business Review
This Wednesday, Google released Gemini 1.0 - a long-awaited large language model intended to...
From the C-Suite to the Frontline: Explaining Corporate Hierarchies
Every successful organization needs structure. Whether it’s a small startup or a global conglomerate, businesses operate more effectively when roles and responsibilities are clearly...
The Invisible Poison: Unmasking the Health Risks of EMF Radiation
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
From the smartphone in your pocket to the Wi-Fi router in your living...
KPIs Explained: What Are Key Performance Indicators in Business?
In today’s competitive landscape, businesses must track progress and adapt fast. Key Performance Indicators (KPIs) offer clear, data-driven insights to measure success, spotlight strengths...
What is a Business Incubator? How Ideas Become Companies
You may have a business idea, but turning it into a real company takes more than just passion. Business incubators give you tools, guidance,...
The Real Meaning of “Disruption” in Business
“Disruption” is everywhere in today’s business vocabulary, but it often gets misused. This essay explains what real disruption means, where the concept comes from,...